A "locals business listing scan" typically refers to a service or tool that scans various online directories and platforms to analyze how a local business is listed. This scan is crucial for businesses wanting to maintain a strong online presence, particularly in local search results. Here's a breakdown of what it usually involves:
Accuracy and Consistency:
The scan checks if the business's name, address, phone number (NAP), and other critical information are consistently and accurately listed across various online directories (like Google My Business, Yelp, Bing Places, etc.).
Presence on Key Platforms:
It assesses whether the business is listed on all relevant local directories and platforms. Being present on major sites is crucial for local SEO.
The scan often evaluates if the listings are fully optimized with comprehensive information, including business hours, descriptions, categories, photos, and more.
Review and Ratings Check:
Some scans also look at the business’s reviews and ratings across these platforms, as these can significantly impact local search rankings and customer trust.
The tool identifies any discrepancies, errors, or missing information that could hinder the business's local search performance.
Recommendations for Improvement:
Based on the findings, the business is usually provided with recommendations or an action plan to improve their local online presence.
Ensuring your business information is accurate and consistent across all platforms is crucial for local SEO. It helps improve your visibility in local search results, makes it easier for customers to find you, and enhances overall trust in your brand. Discrepancies or outdated information can lead to missed opportunities and a decrease in customer confidence.
When your business is listed accurately on multiple platforms, it enhances your visibility in local search results. Search engines like Google use these listings to determine the relevance and authenticity of your business for specific local searches. The more consistent and widespread your listings are, the more likely your business will appear in top search results for local queries.
Online listings often include a link to your website, driving online traffic directly to you. For brick-and-mortar businesses, listings provide your physical address and often integrate with map features, guiding customers to your location. This direct connection is vital for increasing both online and in-person visits.
The scan typically covers a wide range of online directories and platforms, including Google My Business, Yelp, Bing Places, Facebook, and industry-specific directories. The goal is to cover all the places where potential customers might search for your business.
After receiving your scan results, the next step is to address any inconsistencies or errors found. This may involve updating your business information on certain platforms, claiming unclaimed listings, or enhancing your profiles with more detailed information and photos.